GQ

British GQ magazine is a prestigious men's lifestyle publication that epitomizes sophistication, style, and cultural relevance with a global reach of 4.1 million and a readership of 404k in 2017. I joined the magazine’s digital team shortly after its first digital launch, the first title for Condé Nast to be available on iPad.

In my role as the Digital Content Producer at British GQ, I played a central part in adapting and elevating the magazine's content for the digital age. Responsible for publishing and designing interactive GQ content across platforms such as Android, iPhone, iPad, and Kindle Fire, and collaborating closely with the editorial and design teams, I transformed GQ's articles, advertisements, and visual assets into immersive digital experiences.

Going beyond conventional adaptation, we actively sought innovative ways to integrate multimedia elements, including videos, animations, and interactive graphics. This approach aimed to not only elevate the storytelling experience but also deliver content in a visually stunning and interactive manner, thereby pushing the boundaries of digital publishing. The culmination of our collective efforts was soon recognised with multiple Digital Magazine Awards (DMAs).