Polestar

I joined Polestar, a forward-thinking, eco-conscious, and cutting-edge automotive company, shortly after the reveal of the Polestar 1. At Polestar, I played a pivotal role in shaping the visual identity of the brand and its products. I was responsible for creating captivating and innovative designs that communicate Polestar's core values, aesthetics, and vision. This includes designing various marketing materials such as event material, advertisements, digital campaigns, and social media content to promote the brand and its vehicles.

Additionally, I collaborated closely with other teams, to ensure a consistent and seamless integration of design elements across all touchpoints, both online and offline. Beyond the digital realm, I was instrumental in creating eye-catching designs for physical elements like car exteriors, and merchandise. Overall, I played a vital role in enhancing the brand's visual communication, helping to strengthen its position as a forward-thinking, eco-conscious, and cutting-edge automotive company.