Polestar

I joined Polestar shortly after the reveal of the Polestar 1, stepping into an exciting world where innovation, sustainability, and cutting-edge design drive everything. As part of the in-house brand team, I helped shape the brand’s visual identity, making sure every design reflected Polestar’s core values and forward-thinking aesthetics.

From event materials and ads to digital campaigns and social media content, I created visuals that brought the brand and its cars to life. I also worked closely with different teams to keep the design consistent across all platforms—both online and in the real world. Beyond digital, I designed for physical elements like car exteriors and merchandise, making sure every detail reinforced Polestar’s sleek, modern identity.