Postery

Postery is a growing Swedish e-commerce company offering affordable posters, frames, and homeware worldwide. Their dedication to quality printing and premium materials ensures long-lasting products that reflect their passion for creativity and customer satisfaction.

At Postery I played a pivotal role in shaping the visual direction and creative output of the company. I was responsible for overseeing and guiding the artistic vision of the brand, ensuring that all visual elements align with Postery's identity and resonate with its target audience. I closely collaborated with the in-house team and external partners to create compelling and cohesive visual campaigns.

My primary responsibilities included conceptualising and executing creative ideas for marketing campaigns, product launches, website and poster designs as well as overseeing photoshoots. Additionally, I identified and collaborated with talented artists to curate new artwork for the Postery collection — ensuring that the selection of posters and artwork remains diverse, captivating, and aligned with the brand's vision and customer preferences.