Monki

Monki, a cutting-edge fashion brand under the esteemed H&M Group, artfully blends Scandinavian coolness with vibrant street style influences. On the other hand, Tmall, a prominent online marketplace owned by Alibaba, stands tall as China's largest and most influential e-commerce platform.

As a member of Monki's Tmall team during its second year on the platform, I played a pivotal role in spearheading the brand's digital presence and e-commerce success in the fast-paced world of Tmall. Tasked with designing the layout for each campaign and start page on the platform, my responsibility was to ensure that Monki's brand identity and visual aesthetics were effectively translated into captivating digital experiences that resonated with the Chinese audience.

Collaborating with Monki's HQ marketing team, I served as a bridge between the brand's global vision and the specific requirements and needs of the Tmall platform. My time at Monki's Tmall team was marked by a sense of excitement and innovation, as we collectively embraced the challenges and opportunities presented by one of the world's largest e-commerce platforms.